Preparing your retail business for voice commerce

Understand voice commerce

Start by gaining a clear understanding of what voice commerce is and how it works. Voice commerce allows customers to make purchases, check product information, and even track orders through voice-activated devices.

Optimise your website for voice search

Voice commerce relies heavily on voice search, so optimise your website’s content to align with natural language queries that users might make when using voice-activated devices. This includes incorporating long-tail keywords and answering common customer questions.

Invest in voice-enabled technology

Consider integrating voice commerce capabilities into your e-commerce platform or mobile app. This may involve working with third-party voice technology providers to enable voice-activated shopping experiences.

Create voice-optimised product listings

Ensure that your product listings are voice-optimised by providing clear and concise descriptions. Also, consider adding voice tags for products to enhance discoverability.

Implement voice payments

Facilitate voice payments by offering secure and user-friendly voice payment options. Work with payment processors and tech solutions that enable seamless voice-activated transactions.

Leverage voice search data

Use data from voice searches to gain insights into customer preferences and behaviours. This data can inform your marketing and product strategies.

Develop voice-assisted shopping experiences

Create engaging and intuitive voice-assisted shopping experiences that guide customers through product selection, answer questions, and facilitate the checkout process.

Maintain security and privacy

Address security and privacy concerns associated with voice commerce to ensure that customer data is protected and that you follow best practices for voice security.

Provide customer support via voice

Implement voice customer support services, which could include voice-activated chatbots that assist customers in finding information or resolving issues.

Promote voice commerce to your customers

Educate your customers about the benefits of voice commerce and how to use it. This can be done through marketing campaigns, tutorials, and clear onboarding processes.

Test and iterate

Continuously test and refine your voice commerce capabilities through user feedback and data analytics. This can help you identify areas for improvement and enhance the overall shopping experience.

Stay updated on voice technology trends

Voice technology is rapidly evolving, so stay up to date with the latest trends and innovations in the field to remain competitive in the voice commerce space.

Keep an eye on emerging trends, and be ready to adapt and innovate as voice commerce continues to evolve.