Could WHSmith secure Toys R Us’ success through concessions?

Toys R Us is returning to the UK after liquidating and closing at least 26 stores in 2018, following success with concessions within Macy’s stores in the US – could this be a lifeline strategy in the UK, too?

After disappearing from UK high streets and retail parks in 2018, Toys R Us has made plans to relaunch this summer across several locations, as well as in the form of concessions in WHSmith branches. 

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