M&S welcomes Skechers, Crocs and TOMS at ‘Brands at M&S’
The US footwear brands join M&S at a time when each are delivering strong performance independently, with all reporting double-digit revenue growth
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Marks and Spencer has today announced it is welcoming global footwear brands Skechers, Crocs and TOMS to its ‘Brands at M&S’ online platform this season.
The US footwear brands join M&S at a time when each are delivering strong performance independently, with all reporting double-digit revenue growth.
Skechers has grown their geographical footprint to become the third-largest footwear brand in the UK, behind Adidas and Nike, whilst Crocs, following a surge in sales post pandemic, are now one of the world’s top ten largest non-athletic footwear brands.
The footwear market is worth over £14bn in the UK and projected to grow annually by 3.9% between 2023 and 2027. As M&S continues to reposition as a leading omnichannel retailer, it has identified footwear as a key opportunity for growth.
With brands dominating the market, taking 76% in menswear and 45% in womenswear, M&S is utilising the strength of its nascent ‘Brands at M&S’ platform to carefully curate third-party brand partners to grow market share in footwear.
By welcoming Skechers, Crocs and TOMS, M&S is filling gaps in its footwear offer by introducing a range of trainers, espadrilles, everyday sandals, and flip-flops for all ages, including kids as M&S seeks to grow market share in kids’ daywear.
The brands will bring a combined 200 styles all available to shop on M&S’ website, with free next day Click & Collect to more than 700 M&S locations. They follow the arrival of trainer brands ASICS, Hoff, Hoka and VEJA and bring the total number of footwear brands now available on M&S to 15.
Richard Price, managing director of clothing & home at M&S, said: “At M&S, our footwear performance is at its strongest during the autumn winter – customers come to us because they know they can trust in the value, style and quality of our range – from leather boots to loafers.
“Through our Brands at M&S platform, we are building a carefully curated offer of third-party partners which enhance customers’ shopping experience and increase our style credentials. With the arrival of three global brands in the leisure footwear category, together with a refreshed and reshaped own-brand offer, we’re confident that we have a compelling footwear offer to win during the summer months too.”
