Mamas & Papas revenues jump 17% in H1

Mamas and Papas has reported that its revenues grew 17% in the six months to September, with the group’s continued expansion of its UK retail space driving “strong” sales growth despite a challenging environment for consumers.

The group posted sales of £126m in its last full financial year ended 27 March 2022, up 35% on the previous year, and full year profits increased to £11m pre-tax profits were £6.8m.

Mamas and Papas said sales at its online business grew quickly despite its focus on new physical space, which it said demonstrated the demand for its brand as well as the resilience of the sector.

The group is also expanding its range of travel systems, nursery furniture and children’s clothing, with an increased focus on entry-level price points.

Mamas and Papas opened 10 new concessions under its strategic partnership with retailer Next in the same period, with a further three to follow in H2 alongside three new concessions with Marks and Spencer.

Mark Saunders, chief executive officer of Mamas and Papas, said: “Whilst there are undoubtedly challenges from the continuing cost of living crisis and emerging economic downturn, the nursery products market has always proven its resilience due to being far less discretionary than other non-food retail sectors.

“Combined with our momentum in the market and the loyalty of our customers, this is giving us confidence to continue investing in our growth strategy, including our strategic partnerships with Next and Marks and Spencer, as well as investing in our communities and colleagues through our ESG agenda.”

Earlier this year, Mamas and Papas introduced a new circularity strategy to help reduce the amount of clothing sent to landfill each year, including a new store-based take-back scheme under its partnership with charity Oxfam.