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Superdrug has reported a 219% year-on-year rise in Christmas gift sales as shoppers have started to stock up early.
Looking ahead, Superdrug expects that money-saving beauty bundles will feature “heavily” amongst the retailers’ bestsellers as consumers seek value amidst the rising cost of living.
Beauty tools and brush kits, as well as premium perfumes, are also expected to continue to trend. Superdrug added that TV collaboration ranges are expected to do well as people buy into their favourite shows.
The company is also planning a ‘members only’ shopping timeframe ahead of Black Friday Weekend for health and beauty card holders.
Simon Comins, chief commercial officer, said: “We know that the festive season will look slightly different this year, with Christmas firmly back on the map, families will want to celebrate and get together in groups once more. But we also know that this year will be one of the hardest hit in terms of the rising cost of living.
“We want to make it as easy as possible for our customers to shop Black Friday this year, so they can be confident they are getting the best value and promotions at Superdrug. So we have worked hard to make sure that all the deals during Black Friday and Cyber Monday meet our customer’s needs, especially those shopping early for Christmas.”
