Health & Beauty

Superdrug launches talent competition with TikTok campaign

Research conducted by TikTok found 82% of beauty and personal care purchases made after seeing something on TikTok had no prior planning, while 49% bought a beauty product after seeing it on the platform

Superdrug is partnering with TikTok to run the #SuperShow talent competition where entrants are to complete three challenges inspired by products available at Superdrug

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