Co-op to roll-out smart electronic shelf labels

The Co-operative Group (‘Co-op’) has partnered with VusionGroup to replace paper shelf edge labels in store with electronic shelf edge labels, across its store estate.

The convenience retailer is working with VusionGroup to roll-out the innovative technology across its near 2,400 stores.

It said the electronic labels will offer enhanced clear, accurate and transparent product information available to customers and will be able to  display vital allergen information, nutritional information, country of origin or whether an item is produced locally.

It can also support improved inventory management, while eliminating the paper waste associated with traditional paper labels. The labels can also instantly communicate Co-op member price savings, deals and savings.

The technology is expected to be deployed to around 1,500 stores by the end of this year, and to all Co-op stores by the end of 2026.

Steven Logue, Co-op’s head of Operations, said: “With convenience at the heart of everything we do Co-op is committed to continually exploring innovative technology that can improve how we operate. The electronic labels have the potential to enhance product information and transparency, avoid paper waste, and make everyday tasks like picking online orders easier – improving ways of working, supporting our growth ambitions and enhancing the shopping experience for our members and customers.”

Roy Horgan, CEO UK and Ireland VusionGroup, added: “We are immensely proud of this strategic partnership. Co-op’s values align closely with our own, and this collaboration exemplifies how technology can foster sustainability and improve the in-store experience of customers and colleagues.

“Co-op’s rollout demonstrates its ongoing commitment to invest in physical stores which play a valuable role on UK high streets, making a positive impact on the communities it serves whilst enabling greater agility to react quicker to ever-changing market dynamics and customer needs.”