Superdrug has signed over 200 brands to the upcoming launch of Superdrug’s Marketplace, its new platform which will see brands partner with Superdrug to offer their products through the service for the first time.
The platform is set to launch in September, with brands, from premium to start-ups, continuing to be recruited for launch later this year.
Superdrug said the platform has been designed to help remove listing barriers for innovators in the market, and promote diversity within the industry. It will be integrated on the existing Superdrug.com, allowing customers to purchase products from both established brands and new sellers.
Brands already signed up to the new marketplace platform include beauty brand Wonderskin, sustainable brand Truthbrushand, and inclusive ethical brand OPV Beauty.
Additionally, the Superdrug marketplace will focus on growing trends like homegrown, female founded, sustainable and inclusive new brands. The retailer also reportedly has its eye on the wellness trends, including wearables and health testing being considered.
Matt Walburn, Superdrug’s e-commerce director, is leading the development of the marketplace at Superdrug.
Walburn said: “Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it’s designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support.
“We are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move. The marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”