Co-op and Deliveroo extend partnership to 1,400 stores

Co-op and Deliveroo have extended their partnership for a further three years, with plans for the service to be available from up to 1,400 of the convenience retailer’s stores by the end of the year.

The two companies first joined forces in 2017, with quick commerce since reportedly becoming a channel in its own right. Co-op is also one of Deliveroo’s largest grocery partnerships.

Following the three-year contract renewal, plans have been confirmed for 110 additional Co-op stores to become available via Deliveroo this year, which means millions more households across the country can order from Co-op via the Deliveroo app. 

It is said that orders are picked fresh in local Co-op stores and are then delivered “quickly and conveniently” to customers’ front doors. Deliveroo customers can also choose from around 2,300 Co-op items. 

In addition, the deliveries can reportedly help cut congestion and unnecessary short car journeys, with the most popular items ordered including milk, bananas, cucumbers, strawberries, chicken, cola and chocolate buttons. 

Following a successful trial, Deliveroo Signature is also being rolled out across hundreds of Co-op stores, which makes Deliveroo’s network of riders also available to deliver orders placed directly with Co-op through its own online shop to give Co-op customers “greater choice and availability of delivery slots”.

Carlo Mocci, chief business officer of UK and Ireland at Deliveroo, said: “Co-op is one of Deliveroo’s largest on-demand grocery partnerships and it continues to be a huge success. Deliveroo’s riders have brought countless pints of milk, bananas and meal-time staples to households throughout the UK, helping to rescue tea time, picnic plans and more. 

“We’re delighted to be extending our partnership and bringing more choice into people’s lives and easier ways to shop.” 

Chris Conway, e-commerce director of Co-op, said: “Co-op is committed to exploring new and innovative ways to serve our members and customers, they lead busy lives and so ease, speed and convenience is at the heart of our approach. We are delighted to be able to expand our partnership with Deliveroo. 

“As a convenience retailer, the ability to come into stores will always be important to customers, but we also know that shoppers want flexible and convenient options online, and so we are focused on providing what our customers want and need, however and wherever they choose to shop with us.”