Department Stores

Black Pound Day to launch permanent store in Westfield London

The store opening will enable more than 70 black owned businesses to sell to Westfield London shoppers.

Black Pound Day, a movement for black-owned businesses in the UK, has launched its first permanent store in Westfield London, where more than 70 black owned businesses will be able to sell their products.

It will be opening the doors to its storefront on 25 June in Westfield London, following last year’s successful pop-up store in the shopping centre.

The store opening will let more than 70 black owned businesses sell to Westfield London shoppers, with a range of haircare, homeware, fashion, beauty and a variety of other products. The platform currently has over 1500 businesses on its directory.

Founded by UK music artist and So Solid Crew member Swiss, Black Pound Day aims to “encourage people to shop from and spend money with local and online UK black-owned businesses, by replacing your usual purchases with services and products from black-owned businesses.”

Swiss said: “We are so excited to be in a position to create this opportunity to bring the best of our homegrown Black brands to the general High street consumer ensuring sustainability and consistency all year round.  Glancing back to when we launched our pop up store in 2021’s Black History Month, it was a momentous achievement.

“For those that participated, you could feel the energy shift, how we brought Black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented. We really showed how impactful our spending power is, which totally exceeded our expectations.”

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