Mango, the European fashion group, is opening a new wellness line by integrating a selection of the Rituals catalogue and stock onto its online platform, in a bid to extend its commercial offering and service to customers.
Mango’s marketplace will feature 150 Rituals products in six categories: bath and shower, bodycare, hand care, facial care, gift sets and home. The number of available products will be extended in the coming months.
Currently, the company has begun distributing the wellbeing brand in Spain and, in the next six months, will extend this to selected European markets.
Rituals integrates a range of bath, body and home care products into a single portfolio. The brand focuses on sustainability and personal wellbeing in the luxury beauty industry.
At the end of 2021, online sales accounted for 42% of Mango’s total company turnover, hitting €942m (£799.72m) which is up from 24% in 2019.
Elena Carasso, Mango online and customer director, said: “We want to strengthen our offer with complementary categories and continue moving forward in our goal to construct a platform of services for our customers.”
The announcement comes as Mango recently made its marketplace debut with the inclusion of the Intimissimi range of lingerie. Mango distributes Intimissimi in Spain, France and the Netherlands, and plans to launch in Germany, Belgium, Austria, Sweden, Denmark, Switzerland and Ireland in the coming months.