Morrisons unveils ‘biggest price cuts’ in years

A quarter of Morrisons entry level range has been reduced in price and the average saving is 13%

Morrisons has announced it is launching one of its “biggest” price cuts in recent years by reducing prices on over 500 products and introducing new multi saves. 

As part of the campaign, Morrisons has cut the price of a quarter of its 235 entry level products which include ‘Morrisons Savers’, ‘Morrisons Wonky’ in produce and ‘Morrisons Essentials’ in homeware and health and beauty.

The lower prices cover 6% of Morrisons total volume sales with products from all across the store being reduced. Items cover cupboard essentials, fridge staples and frozen items. 

Morrisons said the average saving is 13% with “key” volume lines being eggs, baked beans and rice. 

Additionally, individual items such as coffee and nappies are also included within the cuts as well as the key ingredients needed for packed lunches or evening meals.

David Potts, Morrisons chief executive, said: “We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping. These price cuts will have a noticeable and long term impact on our customers’ budgets.”

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