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Social Selling: E-commerce data you need to know for 2022

The following guest article has been written by Mark Hook, VP, Global Brand, Communications and PR at Brightpearl, a retail-tailored operating system for omnichannel merchants

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further.

Social media now goes way beyond communicating with friends and family. The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished.

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