The benefits of the Amazon model are overstated – it’s time for true disruption

By Thomas Vosper, co-founder and CEO of ecommerce startup, aisle 3

It is undeniable that Covid jumped ecommerce into 2030. A 2021 report from Retail Economics and Natwest discovered that since the pandemic began, nearly half (46%) of UK consumers have purchased a product online that they had previously only ever purchased in store.

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