High Street

Hotel Chocolat’s multi-channel model sees sales boost

The chocolatier posted a 19% increase in total group revenue in the 13 weeks to 27 December

Hotel Chocolat has reported a 19% rise in total group revenue in the 13 weeks to 27 December thanks to its multi-channel model, according to the company’s latest trading update.

The chocolatier said strong online growth in the UK assisted the business as the pandemic led to temporary store closures across the country.

Total group revenue in the 26 weeks to 27 December increased by 11% compared to the same period in the prior year.

Angus Thirlwell, co-founder and chief executive officer, said: “The strength of the brand and our ability to flex our multichannel model meant that despite the challenging environment every business and every family has faced, we were able to keep on delivering chocolat happiness, launch new products and deliver strong sales growth.

“The growth momentum stepped up in Japan and the USA, and we have seen that it’s underpinned by what the Hotel Chocolat brand brings that is differentiated and exciting to these mega markets. Encouragingly, we have also made significant progress in the period in building an operational platform for future growth.”

He added: “We accelerated several of our digital growth initiatives over the last year and can clearly see the huge potential ahead.

“Whilst there is still further near-term pandemic-related uncertainty, and ongoing increased costs in reacting to it, I am increasingly confident that in the medium-term we can deliver significant further growth in the UK, USA and Japan.”

The company’s board is expected to announce the group’s results for the six months ended 27 December 2020 on 2 March 2021.

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