Asda has announced its partnership with Uber Eats to offer customers “greater flexibility” and access to its products.
The trial, which launches this week from stores in Leeds (Pudsey) and Birmingham (Barnes Hill), offers customers a choice of over 300 Asda own-brand products and branded everyday items for delivery including; ready meals, fresh fruit and vegetables, and beer, wine and spirits.
The trial offers the delivery service in as little as 30 minutes, and is Uber Eats’ first major grocery partnership in the UK.
Asda said there would be no minimum basket size needed for customers to qualify for delivery and customers can shop in the same way as they would when ordering from a restaurant via the Uber Eats app.
Once confirmed, the order is picked in-store by Asda colleagues before being collected and delivered by a courier using the Uber Eats app.
The supermarket added that if the trial is successful, the partnership may be “extended to more Asda stores later this year.”
Toussaint Wattinne, Uber Eats general manager, said she is “delighted” to be partnering with Asda for its first major grocery partnership in the UK.
Simon Gregg, vice president of online grocery at Asda, added: “We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham.
“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.”
He added: “Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”
The Uber Eats food delivery app is available in more than 120 towns and cities across the UK, including: Aberdeen, Bath, Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Dublin, Edinburgh, Exeter, Glasgow, Ipswich, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Oxford, Portsmouth, Reading, Southampton, Swindon, Windsor and York.