How technology can help retail marketers create happy consumers

Shopping online during Black Friday/Cyber Monday, over the busy Christmas period, and in the January sales (yep, they’re still a thing!) can be akin to rummaging through a jumble sale.

In order to find relevant content, many shoppers have to rifle through a mass of promotional offers on different sections of a brand’s website, sift through ‘special offer’ emails, and scan social media for discount codes. 

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