Amazon is set to open its second Clicks and Mortar store in the UK, at St David’s shopping centre in Cardiff.
The store is a collaboration between the online retailer and small business network Enterprise Nation, and will be open for six weeks from 22 July.
The Clicks and Mortar store is the second in the UK, after the inaugural store in Manchester in June, and will offer 30 local and national e-commerce businesses the opportunity to explore customer facing trade for the first time.
Emma Jones, founder of Enterprise Nation, said: “The launch of our first store in Manchester has demonstrated there is an appetite amongst online-only brands to test out physical retail, and that shoppers like to buy from small firms and meet them face to face. We’ve already got a number of online retailers interested in trading during our six weeks in Cardiff, and we expect to hear from many more.”
Amazon UK country manager, Doug Gurr, added: “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online.
“From giving up and coming online British brands the chance to experience physical retail, to funding the training of full time apprenticeships and helping to increase SME exports, Amazon is committed to supporting the growth of small businesses – helping them boost the economy and create jobs across the UK.”