Superdrug has been warned by the Advertising Standards Authority (ASA) over a \u2018free gift\u2019 promotion which offered a free hand towel when customers bought certain products.\r\n\r\nOne complainant said they had bought the \u201cthree black and Asian hair products" required to be eligible for the free \u2018ORS Magic Hair Towel\u2019, however they were told the towel had not been delivered and said Superdrug subsequently failed to deliver the towel.\r\n\r\nA second complainant said that a promotion which offered \u201cfree primer when you buy two St Moriz products\u201d was not upheld when they were told the primer was out-of-stock despite buying the correct number of promotional products.\r\n\r\nSuperdrug responded by saying that their free gifts were sourced externally for promotions and that they did not normally stock the items. The cosmetics retailer said it had planned that 7,000 of the towels would be enough after a similar promotion saw 5,566 units given away. Because the store in question had sold \u201crelatively few\u201d of the products Superdrug said it had sent it less stock.\r\n\r\nThe retailer said that the free gift was subject to availability at all times during the promotion and added that an alternative free gift was offered in the form of a bonnet. Superdrug also said they could see no qualifying purchases on their system between 4 and 5 April (when the purchase is said to have happened) at the store.\r\n\r\nFor the primer promotion, Superdrug said this promotion differed from the towel one as it was a \u201cproduct with purchase\u201d promotion, which meant the store did stock the free gift separately. Superdrug said they were \u201cnever\u201d out-of-stock during the promotion and added that the complainant had missed out on the free gift due to an \u201cIT error\u201d.\r\n\r\nThe ASA said that it had noted that Superdrug\u2019s promotion had ended, however it said that the promotion had caused \u201cunnecessary disappointment\u201d amongst the retailer\u2019s customers. The ASA told Superdrug that \u201cif they intended to run similar promotions in the future, they should ensure that they were administered fairly and avoided causing unnecessary disappointment\u201d.