Advice
How retailers can harness Halloween to drive engagement
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/09/pumpkin-2892303_1920-e1537354218738-780x470.jpg?lossy=1&strip=1&webp=1)
Each year Halloween generates a huge amount of hype among consumers, making it a pivotal holiday for retailers.
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