Cath Kidston, the global lifestyle brand, has appointed Melinda Paraie as its new chief executive.
Paraie joins from John Hardy, the New-York based jewellery company where she has been the chief merchandising officer for the past year.
Paraie, who is American and currently lives in New York, will move to London and will be based in Cath Kidston’s West London headquarters. She will join Cath Kidston on 18 June 2018 and will work on a handover with outgoing CEO Kenny Wilson.
Paraie previously spent ten years of her career at Coach, the luxury American bags, footwear and accessories business, where she rose to become senior vice president for merchandising in North America.
Paraie will work closely alongside Cath Kidston chairman William Flanz and Marty Wikstrom its non-executive director.
Flanz, commenting on the appointment, said: “Melinda is an exceptionally talented individual. She has spent her entire career working within luxury and accessible luxury fashion, bags and accessories, building global brands and always immersed in product. We felt that her understanding of global consumer behaviour and product trends was unique and compelling.”
Paraie added: “I am so delighted to be joining Cath Kidston. I believe the brand has a
fantastic growth story. Cath Kidston has a wonderfully light-hearted charm and modern
appeal, and its cheerful story resonates with existing and new customers.
“As an American, I love the uniquely British characteristics of the brand which has worked so well in international markets and I am ready to now enhance the emotional connection which the brand has with its customers. I really enjoyed working with the team in London last year and am very excited to be joining them next month.”