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Fashion retailer Mango has announced the appointment of Doris Cesares as its new director of external communications, institutional relations and public affairs, effective 2 September.
Cesares, who will be reporting directly to CEO Toni Ruiz, will join from Iberostar Group with more than 20 years of experience in building and managing the corporate reputation for national and international organisations.
Her recent project was the development of Iberostar Group’s communication and public affairs strategy at international level, including the design and communication plan for the strategic alliance with Intercontinental Hotels Group in 2022.
In her new role, she will be part of the company’s executive committee and will be responsible for developing and implementing the global strategy for corporate communications, institutional relations, public affairs and social action in Mango’s more than 115 markets.
Cesares will also contribute to the attainment of the objectives set out in the group’s Strategic Plan 2024-2026.
Ruiz said: “The incorporation of Doris to the Mango management team is a reflection of our commitment to strategic communication when it comes to elevating our value proposition, designed in Barcelona, sustainable, differential and high-quality.
“We are convinced that her incorporation will reinforce our 4E plan, contributing to business excellence and the positioning of the brand internationally.”
