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High street footfall across the UK on Sunday was up by 4.4% against the previous week during shopping hours, as footfall was boosted by those visiting cities and large towns to watch the Women’s Euros final this year.
According to Springboard, between the hours when the match was taking place, footfall was 0.4% lower than on the previous Sunday.
The footfall monitoring company also observed that following the end of the match, footfall was 14.4% higher than the previous Sunday.
It is reported that footfall in London followed this pattern too, as it was up 4.8% between 11am and 5pm, down 3.6% between 5pm and 8pm, and up 12.6% post 8pm.
In addition, people not only visited Central London, but “clearly” gravitated to larger towns and cities in the evening, as footfall in market towns after the match yesterday was just 1.2% higher than on the previous Sunday, 1% higher in historic towns, 5.3% higher in coastal towns, and 5.7% higher in Outer London.
Diane Wehrle, marketing and insights director at Springboard, also noted that in city centres outside of London, footfall was particularly strong all day, with a rise from the previous Sunday of 24.8% post 8pm, following on from a rise of 20.6% whilst the match was on, and 13.6% during the daytime shopping hours.
