Online & Digital
Older shoppers ‘less comfortable’ with e-commerce AI
![Artificial Intelligence](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/01/artificial-2970158_1920-e1517316181805-780x470.jpg?lossy=1&strip=1&webp=1)
Less than half of older shoppers are comfortable with the use of artificial intelligence (AI) in the online fashion buying, according to a YouGov survey conducted for Swedish e-commerce company Apptus.
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