The Perfume Shop
This coverage explores The Perfume Shop’s strategies and performance within the UK fragrance retail market. Follow developments on new product offerings, in-store experiences, digital innovations, and customer loyalty programs. Designed for retail professionals in beauty, cosmetics, and fragrance, our reporting provides valuable insights into how The Perfume Shop engages with consumers and strengthens its market presence.
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Sep- 2025 -17 SeptemberHigh Street
The Perfume Shop to open new experiential store in Barnsley
The Perfume Shop is set to open a new experiential store at Barnsley’s Alhambra Shopping Centre on 19 September, the latest milestone in its nationwide expansion and refurbishment programme. The refreshed Cheapside store features a new layout and upgraded services, including a digital screen, personalised ribbon machine, and the retailer’s…
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17 SeptemberHigh Street
The Perfume Shop launches largest Christmas recruitment drive
The Perfume Shop will recruit more than 900 seasonal staff across the UK for Christmas 2025, in what it described as one of its biggest recruitment drives to date. The retailer said it would take on more Christmas sales assistants than in 2024 to meet increased customer demand. Last year,…
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Jul- 2025 -18 JulyShopping Centres
Cotswolds designer outlet officially opens to public
Cotswolds Designer Outlet has opened to the public, offering a mix of fashion, lifestyle and food brands alongside family-friendly facilities. The new outlet, developed by Robert Hitchins and managed by Multi-Realm, is located just off Junction 9 of the M5, on the edge of Tewkesbury. More than 50 national and…
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Apr- 2025 -2 AprilNews-In-Brief
Today’s news in brief-2/4/25
Topps Tiles reported a 4% rise in half-year sales to £127.7m, with underlying growth accelerating to 4.4% in Q2. Trade sales surged 12%, supported by an 11% increase in active traders. However, the retailer warned that National Living Wage and National Insurance hikes will add £4m to annual costs from…
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2 AprilHealth & Beauty
The Perfume Shop sales surge 56% in run-up to Mother’s Day
The Perfume Shop has seen its sales surge 56% in the week leading up to Mother’s Day 2025. The sales were driven by a 30% increase in classic perfumes sales, 3% in new and trending perfumes and 2% increase in gift sets compared to 2024. Promotional deals were also popular…
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Feb- 2025 -18 FebruaryNews-In-Brief
Today’s news in brief-18/2/25
Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis…
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18 FebruaryHealth & Beauty
The Perfume Shop reports strong Valentine’s sales
The Perfume Shop, the UK’s largest specialist perfume retailer, said it has a strong” Valentine’s Day performance as it revealed it sold over 240,000 bottles from the 1 February to the 14 February. The Perfume Shop’s sales were driven by a 34% increase in retail sales across both classic and…
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Jan- 2025 -31 JanuaryNews-In-Brief
Today’s news in brief-31/1/25
Homebase, the DIY retailer that collapsed into administration in November 2024, owes more than £650m to unsecured creditors, including suppliers AO World, Halfords, and The Hut. Administrator Teneo reported total unsecured claims of £657m, with £100m owed to trade creditors. Major debts include £2.9m to Close Brothers for till systems,…
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31 JanuaryHealth & Beauty
Superdrug appoints new property director
Superdrug has appointed Clare Jennings as its new property director, following the retirement of Nigel Duxbury. Jennings will take over from Duxbury on 2 May 2025 and will become the third female executive on the twelve board of directors at Superdrug, following the promotions of Amy Davies to people director…
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13 JanuaryNews-In-Brief
Today’s news in brief-13/1/25
Asda announced a significant overhaul of its operations, cutting 13 regional manager roles and consolidating management of supermarkets and express stores into 22 sub-regions from 30. The changes, driven by poor Christmas performance with a 5.8% drop in sales and a decline in market share to 12.5%, mark Allan Leighton’s…
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