The Perfume Shop

This coverage explores The Perfume Shop’s strategies and performance within the UK fragrance retail market. Follow developments on new product offerings, in-store experiences, digital innovations, and customer loyalty programs. Designed for retail professionals in beauty, cosmetics, and fragrance, our reporting provides valuable insights into how The Perfume Shop engages with consumers and strengthens its market presence.

  • Jul- 2025 -
    18 July
    Shopping CentresCotswolds designer outlet officially opens to public

    Cotswolds designer outlet officially opens to public

    Cotswolds Designer Outlet has opened to the public, offering a mix of fashion, lifestyle and food brands alongside family-friendly facilities. The new outlet, developed by Robert Hitchins and managed by Multi-Realm, is located just off Junction 9 of the M5, on the edge of Tewkesbury. More than 50 national and…

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  • Apr- 2025 -
    2 April
    News-In-BriefToday’s news in brief-2/4/25

    Today’s news in brief-2/4/25

    Topps Tiles reported a 4% rise in half-year sales to £127.7m, with underlying growth accelerating to 4.4% in Q2. Trade sales surged 12%, supported by an 11% increase in active traders. However, the retailer warned that National Living Wage and National Insurance hikes will add £4m to annual costs from…

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  • 2 April
    Health & BeautyThe Perfume Shop sales surge 56% in run-up to Mother’s Day

    The Perfume Shop sales surge 56% in run-up to Mother’s Day

    The Perfume Shop has seen its sales surge 56% in the week leading up to Mother’s Day 2025.  The sales were driven by a 30% increase in classic perfumes sales, 3% in new and trending perfumes and 2% increase in gift sets compared to 2024. Promotional deals were also popular…

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  • Feb- 2025 -
    18 February
    News-In-BriefToday’s news in brief-18/2/25

    Today’s news in brief-18/2/25

    Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis…

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  • 18 February
    Health & BeautyThe Perfume Shop reports strong Valentine’s sales

    The Perfume Shop reports strong Valentine’s sales

    The Perfume Shop, the UK’s largest specialist perfume retailer, said it has a strong” Valentine’s Day performance as it revealed it sold over 240,000 bottles from the 1 February to the 14 February. The Perfume Shop’s sales were driven by a 34% increase in retail sales across both classic and…

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  • Jan- 2025 -
    31 January
    News-In-BriefToday’s news in brief-31/1/25

    Today’s news in brief-31/1/25

    Homebase, the DIY retailer that collapsed into administration in November 2024, owes more than £650m to unsecured creditors, including suppliers AO World, Halfords, and The Hut. Administrator Teneo reported total unsecured claims of £657m, with £100m owed to trade creditors. Major debts include £2.9m to Close Brothers for till systems,…

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  • 31 January
    Health & BeautySuperdrug appoints new property director

    Superdrug appoints new property director

    Superdrug has appointed Clare Jennings as its new property director, following the retirement of Nigel Duxbury.  Jennings will take over from Duxbury on 2 May 2025 and will become the third female executive on the twelve board of directors at Superdrug, following the promotions of Amy Davies to people director…

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  • 13 January
    News-In-BriefToday’s news in brief-13/1/25

    Today’s news in brief-13/1/25

    Asda announced a significant overhaul of its operations, cutting 13 regional manager roles and consolidating management of supermarkets and express stores into 22 sub-regions from 30. The changes, driven by poor Christmas performance with a 5.8% drop in sales and a decline in market share to 12.5%, mark Allan Leighton’s…

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  • 13 January
    Health & BeautyPerfume Shop launches new app to boost store experience

    Perfume Shop launches new app to boost store experience

    The Perfume Shop has implemented the first phase of its new Store+ app initiative designed to enhance the customer’s shopping experience and aims to “make it easier for them when it comes to making an informed perfume purchase”. Store+ has been launched in response to The Perfume Shop’s customer and…

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  • Dec- 2024 -
    3 December
    NewsAccessorize launches new partnership with Deliveroo

    Accessorize launches new partnership with Deliveroo

    Accessorize, the gifting, fashion accessories, and jewellery retailer, has announced a new partnership with Deliveroo offering customers on-demand delivery of more than 700 products. Traditionally found in airports, train stations, and high streets, Accessorize is now bringing its collection directly to shoppers’ doors through Deliveroo for the first time. With…

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