Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
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May- 2022 -12 MayClothing & Shoes
Superdry revenues bounce back as physical trading returns
Superdry has announced its FY22 revenues surged 59.8% year-on-year to £224.5m as Covid-related store closures and restrictions were lifted in the company’s key markets. However, this is down 21.8% compared to pre-Covid levels as footfall still remains “significantly” below pre-Covid levels. Overall, group revenue increased 8% to £600m, although this…
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Apr- 2022 -19 AprilClothing & Shoes
Sosandar appoints independent non-executive director
Sosandar, the online women’s fashion brand, has announced the appointment of Jon Wragg as an independent non-executive director with immediate effect. Wragg is a senior executive with experience in driving growth in consumer businesses through digital channels. He has worked with global brands across different product categories, with experience in…
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Jan- 2022 -20 JanuaryClothing & Shoes
Superdry H1 losses narrow despite dip in revenues
Superdry said it has been hit by the continued impact of Covid-19 as well as its move to a full-price trading stance, as revenue fell by 1.9% on a one-year basis and 24.9% on a two-year basis in the half-year ended 23 October 2021. Nonetheless, the fashion retailer ensured that…
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Nov- 2021 -4 NovemberClothing & Shoes
Superdry welcomes strong Autumn trading
Superdry has welcomed an “encouraging” start to its Autumn trading season, with revenue up by 8.8% against last year in the eight weeks to 23 October, and by 17.2% against the same period in FY20. While the group welcomed an improvement in its retail channel performance across the eight-week period,…
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Sep- 2021 -22 SeptemberClothing & Shoes
Superdry partners with Oxfam on sustainability drive
Superdry has announced that it will be partnering with Oxfam to offer ‘Give Back’ boxes in stores to donate pre-loved clothes as part of its sustainability initiatives. The scheme will be initially piloted in 22 UK stores, plus access for Superdry staff at HQ. Once the clothes have been donated,…
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21 SeptemberFeatures
September’s retail results: The winners and losers
Retail can be argued as the industry that has shifted the most as a direct result of the global pandemic, and continues to change as we enter a post-pandemic period. The rise of e-commerce has been accompanied by high profile high street closures, supermarkets have become the centre of private…
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16 SeptemberClothing & Shoes
Superdry sees its losses narrow to £36m
Superdry CEO Julian Dunkerton has hailed that the company is “turning the corner” after it revealed statutory losses before tax for FY21 have narrowed to £36.7m, down from £166.9m the previous year. In its preliminary results for the 52-week period ending 24 April 2021, the retailer posted a full year…
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Jul- 2021 -27 JulyHigh Street
Superdry opens new flagship store on London’s Oxford Street
Superdry has announced that it has agreed a deal to open a global flagship store on London’s Oxford Street this Autumn. The store is located at 360 Oxford Street, close to Selfridges and adjacent to the new Bond Street Crossrail station, which is due to open in early 2022. Totalling…
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Jun- 2021 -23 JuneClothing & Shoes
Superdry to relocate Regent Street flagship
Clothing retailer Superdry is to relocate its London flagship store on Regent Street after agreeing to surrender its lease early. First reported by Drapers, Superdry exited its flagship, which it has inhabited since 2011, earlier this month and is now looking for a new site. Superdry is said to be…
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May- 2021 -6 MayClothing & Shoes
Superdry revenue slumps 21% in full-year results
Superdry saw revenue fall 21% to £556.6m in the full-year ended 24 April 2021, despite witnessing a slight growth of 0.8% in its final quarter as restrictions began to ease across the UK. While store revenue was down by 50.9% to £140.9 amid ongoing store closures in the period, this…
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