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Sosandar appoints independent non-executive director

Prior to joining Sosandar, Wragg held a number of executive roles with Superdry plc, including e-commerce and wholesale director and global wholesale director

Sosandar, the online women’s fashion brand, has announced the appointment of Jon Wragg as an independent non-executive director with immediate effect.

Wragg is a senior executive with experience in driving growth in consumer businesses through digital channels. He has worked with global brands across different product categories, with experience in the fashion industry, leading own brand development and the management of premium brands.

Prior to joining Sosandar, Wragg held a number of executive roles with Superdry plc, including e-commerce and wholesale director and global wholesale director. During his time at Superdry, he oversaw “rapid” sales and profit growth with e-commerce sales reportedly tripling in three years, and sales doubling in the larger wholesale division over three years.

In addition, he helped establish global partnerships through which circa 500 franchise stores were opened across 65 countries.

Additionally, Wragg previously spent seven years at Asda WalMart and 26 years at Littlewoods SDG Ltd (now The Very Group) where he led a team of 260 to develop, procure, and trade the product portfolio and was responsible for creating a portfolio of new web-based niche businesses.

Meanwhile, Wragg is currently an independent non-executive director of Manchester Airport Group, appointed in part for his digital experience, and is a member of the company’s Audit, Nomination and Corporate and Social Responsibilities Committees. 

Bill Murray, non-executive chairman, said: “We are delighted to welcome Jon to the board of Sosandar. Jon brings extensive experience in fashion retail, partnerships and leveraging digital capabilities. He was at Littlewoods when online fashion retailing first came to prominence and has vast knowledge of running a successful e-commerce business. 

“We look forward to benefiting from his guidance over the coming years as the group continues to execute on its growth strategy and looks to realise its vision of becoming the go-to one-stop shop for fashion forward women.”

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