Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
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Mar- 2023 -23 MarchClothing & Shoes
Superdry offloads Asia Pacific IP assets in £40m deal
Superdry has announced it has agreed to sell its intellectual property assets in the Asia Pacific region to Cowell Fashion Company in a $50m (£40m) deal. Cowell is an experienced local operator within the APAC region and has been listed on the South Korean stock exchange since April 2015. Cowell’s…
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13 MarchClothing & Shoes
Superdry appoints advisers to help cut costs
Superdry has appointed Interpath Advisory to help it cut costs after a number of profit warnings, according to reports from Sky News. Interpath is expected to focus on Superdry’s cost base and industry experts told Sky that this could cause a number of job losses. The company will also likely…
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Feb- 2023 -2 FebruaryClothing & Shoes
Superdry boss denies plans to take business private
Superdry founder and CEO Julian Dunkerton has announced that he has no plans to take the company private following media reports it was a possibility. This statement now means that under UK takeover rules Dunkerton cannot make a bid for Superdry for six months unless another offer comes in for…
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Jan- 2023 -27 JanuaryClothing & Shoes
Superdry lowers FY profit guidance to breakeven
Superdry has revealed it recorded an adjusted loss before tax of £13.6m for the 26-week period ending 29 October 2022, and as such has lowered its FY profit guidance from £10-£20m to breakeven. The clothing retailer owned by Julian Dunkerton said the performance comes from a return to normal rent…
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Dec- 2022 -23 DecemberHigh Street
Superdry secures £80m loan amid strong H1 sales
Superdry has revealed it has secured a new three-year financing facility of up to £80m that won’t expire until December 2025, as part of a trading update which also saw its group revenues surge 3.6% YOY. For the 26-week period ended 29 October 2022, the retailer’s ecommerce revenue also increased…
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12 DecemberClothing & Shoes
Superdry boss eyes potential buyout
The founder and current CEO of Superdry, Julian Dunkerton, has reportedly held talks with private equity firms over a potential buyout, according to reports from the Sunday Times. Talks are believed to have taken place this year which would see Dunkerton roll his 23.9% stake in the company into a…
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Nov- 2022 -28 NovemberClothing & Shoes
Superdry close to agreeing £70m refinancing deal
Superdry is reportedly close to agreeing a £70m deal with Elliott Advisors, a US-based hedge fund. The news comes as the retailer, which is being advised by PwC, will need a new asset-backed lending (ABL) facility for when its existing deal expires in January 2023. In addition to this, it…
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21 NovemberClothing & Shoes
M&S welcomes menswear to ‘brands at M&S’ platform
Marks and Spencer has announced a deal which will bring brands such as Ted Baker, Superdry, Lyle and Scott and Musto to its ‘brands at M&S’ platform. The introduction of these latest third-party brand partners will see the addition of more than 250 menswear products to M&S.com bringing the total…
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Oct- 2022 -7 OctoberClothing & Shoes
Superdry swings to profit but ‘cautious’ on near future
Superdry has returned to profitability as pre-tax profits surged to £21.9m in the 53 weeks ended 30 April 2022 (FY22), compared with a loss of £12.6m in FY21. However, the company said it remains “cautious” about the near future amid a “challenging” macroeconomic environment, high levels of inflation, and the…
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Aug- 2022 -24 AugustPeople Moves
Card Factory appoints non-executive director
Card Factory has announced the appointment of Indira Thambiah as non-executive director, effective 1 September 2022. Thambiah has been appointed a member of each of the company’s remuneration committee, audit and risk committee and nomination committee. She is an experienced multi-channel retail executive and consultant, with previous roles including head…
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