M&S welcomes menswear to ‘brands at M&S’ platform

Marks and Spencer has announced a deal which will bring brands such as Ted Baker, Superdry, Lyle and Scott and Musto to its ‘brands at M&S’ platform.

The introduction of these latest third-party brand partners will see the addition of more than 250 menswear products to M&S.com bringing the total number of menswear partners within brands at M&S to 17.

In the last 12 months, 7% of core menswear customers have shopped with brands at M&S as the retailer looks to attract more male customers to the platform. The branded clothing market within menswear is worth an estimated £4bn globally.

The firm said the latest additions to the platform follow the “standout performance” reported in clothing and home with total sales growth of 14% in the first half of the year. The core clothing offer is now complemented by over 50 brand partners with sales more than doubled to £70m.

Richard Price, managing director of Clothing and Home, said: “Brands at M&S has continued to grow at pace and the response has been incredible, two thirds of our customers are now more likely to shop with us because of our branded offer.

“By welcoming four aspirational menswear brands, we’re able to engage with both new and existing customers and showcase the style credentials in our core menswear offer, as we continue to appeal to today’s customer.”