Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
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Oct- 2023 -4 OctoberClothing & Shoes
Superdry agrees to sell South Asian IP for £40m
Superdry has announced that it has agreed a deal to sell its South Asian IP to Reliance Brands Holding UK (RBUK) for £40m. RBUK will now majority own the Superdry brand and related trademarks in India, Sri Lanka, and Bangladesh. The deal is a joint venture between the two companies…
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Sep- 2023 -1 SeptemberClothing & Shoes
Superdry falls to £148m loss in FY23
Superdry swung to a loss of £148.1m in the year ended 29 April, down from a profit of £22.4m the prior year. As a result, the retailer has agreed a loan with Bantry Bay Capital for up to £80m this year, and a further £25m with Hilco Capital post year-end. …
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Aug- 2023 -30 AugustClothing & Shoes
Superdry shares suspended amid results delay
Fashion retailer Superdry has had its shares temporarily suspended by the Financial Conduct Authority (FCA) after delaying the publishing of its full-year results. The company stated that its results were not ready and therefore requested that trading of its Ordinary Shares be suspended. Superdry expects that its shares will return…
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8 AugustClothing & Shoes
Superdry agrees £25m secondary lending facility
Superdry has announced that it has agreed a deal with Hilco Capital Limited for a secondary lending facility worth £25m. The facility with Hilco is a 12 month term with the option to extend and is at an interest rate of 10.5% plus the Bank of England base rate on…
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Jul- 2023 -28 JulyPeople Moves
Superdry appoints new chief operating officer
Superdry has announced the appointment of Shaun Packe as the retailer’s new chief operating officer. His appointment follows the departure of Silvana Bonello from the role, as part of the company’s turnaround strategy to secure fresh funding. Bonello, who joined Superdry in March 2021, was responsible for strategic planning, deployment,…
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25 JulyClothing & Shoes
Superdry to close eight UK stores
Fashion retailer Superdry has confirmed that it is closing eight of its franchise stores in the UK, according to Drapers. The business has already shut down sites in Stoke On Trent, Ipswich, Luton, Telford, Lincoln and Bury St Edmunds. All eight stores are operated by franchise partner Aldrich Group, which…
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Jun- 2023 -5 JuneFeatures
The trials and tribulations of Superdry
Back in the early to mid 2010s Superdry was a highly popular and successful clothes brand. The company grew hugely in this time posting a profit before tax of £51.4m in its end of year results for 2012. However, more recently the brand has struggled highlighted in its most recent…
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May- 2023 -3 MayClothing & Shoes
Superdry to raise £12m via share sale
Superdry has announced that it intends to issue 15,700,000 new ordinary shares of 5p each in the capital of the company at 76.3 pence per Ordinary Share to raise gross proceeds of approximately £12m. Co-founder and chief executive Julian Dunkerton, who owns a 25% stake in the business, has agreed…
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2 MayClothing & Shoes
Superdry in talks for £15m share sale
Superdry has confirmed that it is in talks to raise capital which, according to Sky News, could be worth around £15m. Sky also discovered that the company could unveil a cash call as soon as next week after discussions with City investors. This news follows the announcement last month that…
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Apr- 2023 -14 AprilClothing & Shoes
Superdry lowers guidance as sales fall ‘below expectations’
Superdry has lowered its FY23 guidance to £615m-£635m after sales in February and March were “below expectations”. The company stated that while sales were showing significant year-on-year growth they were not what the company expected. It has put this down to a number of external factors like the cost-of-living crisis…
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