Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
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Aug- 2020 -10 AugustClothing & Shoes
Superdry secures funding as sales fall
Superdry has secured a new £70m lending facility in a bid to equip it with “flexibility and liquidity” following the coronavirus crisis. It comes as the disruption from the pandemic has continued to “materially impact” its year-on-year performance, despite the fact that trading was ahead of initial expectations in its…
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May- 2020 -7 MayClothing & Shoes
Superdry sales slide as stores are shuttered
Superdry has announced that its fourth quarter performance was “substantially impacted” by the outbreak of Covid-19, with year-on-year revenue tumbling 36.9% to £118.5m. Following the closure of all owned stores and most franchise locations, group revenue for the full-year was down 19.1% to £705.5m against the year prior. Store revenue…
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Mar- 2020 -18 MarchClothing & Shoes
Superdry to miss 2020 targets amid coronavirus outbreak
Embattled clothing retailer Superdry has said it expects its online sales to decline and to miss its 2020 targets amid “unpredictable challenges” caused by the coronavirus outbreak. Superdry reported a 25% decrease in footfall week-on-week despite stores in the UK and the US “remaining largely open”. Prior to the outbreak…
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Jan- 2020 -10 JanuaryAnalysis
Spooked markets seem soothed by Iran-US climb-down
When Iran decided to hit back on US military facilities after president Trump ordered the assassination of Iranian general Qasem Soleimani, there was talk of the outbreak of war. NATO countries apparently implored Trump not to go for another attack, fearing that if he did things would escalate beyond control…
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10 JanuaryClothing & Shoes
Superdry warns on profits amid ‘lower than expected’ Christmas sales
Embattled clothing retailer Superdry has issued a profit warning after peak trading sales came in “lower than expected”. Superdry said it now expects pre-tax profits to come in between £0-£10m compared with previous estimations of around £20m. It said that the high street has seen “unprecedented levels of promotional activity”…
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Dec- 2019 -12 DecemberClothing & Shoes
Superdry profits slump in half-year results
Superdry saw underlying profits tumble to £200,000 in the six months to 26 October 2019, down from £12.9m recorded during the same period last year. The fashion retailer also saw revenues drop by 11% to £369m, which reflects “an expected year of reset” for the fashion retailer, who claims it…
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Nov- 2019 -7 NovemberClothing & Shoes
Superdry reveals revenue drop amid ‘good progress’ in turnaround plan
Superdry has reported an 11% drop in revenues for the first half of the year but its returning chief executive hails the “good progress” it has made in its turnaround plan. For the 26-week period ending 26 October 2019, revenues reached £367.8m compared with £414.6m the previous year. Superdry said…
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Oct- 2019 -14 OctoberClothing & Shoes
Superdry names founder Julian Dunkerton as permanent CEO until 2021
Clothing retailer Superdry has announced that its founder Julian Dunkerton has been appointed to the role of CEO on a permanent basis until April 2021. The news comes after Dunkerton returned as interim CEO on the 2 April 2019, after he won the support of 51.15% of its shareholders to…
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Aug- 2019 -14 AugustPeople Moves
Superdry appoints new CFO
Superdry has appointed Nick Gresham as its new chief financial officer on a permanent basis. Gresham joined Superdry as Interim CFO on 3 June 2019, and commenting on his appointment, Peter Williams, chairman of the board of Superdry, said: “Nick has made a great impact since joining Superdry in an…
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Jul- 2019 -26 JulyHigh Street
Superdry appoints two new board members
Superdry has appointed two new members to its board, with Georgina Harvey and Faisal Galaria taking on the roles from 29 July. Harvey is an experienced non-executive director, who is senior independent director and chair of the remuneration committee of McColls Retail Group. She will also chair the remuneration committee…
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