Sports Direct
This coverage focuses on Sports Direct’s activities and position within the UK retail market, detailing store developments, acquisitions, financial results, leadership changes, and strategic initiatives. Reporting examines how the company shapes its sportswear and leisure offering, adapts to market trends, and competes in a dynamic retail environment — providing retail managers and executives with insights into its operations and growth strategies.
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May- 2022 -25 MayHigh Street
Frasers Group sells US retail businesses to GoDigital in £60m deal
Frasers Group has confirmed that it has disposed of its US retail businesses trading as Bob’s Stores and Eastern Mountain Sports for a cash consideration of £59.9m to GoDigital Media Group. The company said that funds will go into the group’s general working capital pool. Retails brands that remain under…
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6 MayClothing & Shoes
Sports Direct opens £10m Birmingham flagship
Sports Direct is opening its latest flagship store in the heart of Birmingham with a 60,000 square feet concept space that has seen an investment of over £10m. Located on New Street, Sports Direct Birmingham is set across four floors and it will be the first flagship to house USC,…
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Feb- 2022 -8 FebruaryClothing & Shoes
Frasers Group to open new Sports Direct flagship in Manchester
Mike Ashley’s Frasers Group has unveiled plans to open a 50,000sq. ft Sports Direct flagship in Manchester city centre, as part of the group’s strategic flagship roll out. The store will open in The Arndale shopping centre in late 2022 and will house Sports Direct, USC, Evans Cycles and Game…
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Aug- 2021 -5 AugustHigh Street
Mike Ashley confirms plans to step down as head of Frasers
Mike Ashely has confirmed that he will step down as head of Frasers Group, as the business revealed its most recent full year trading profits, which showed a 84.1% decrease in pre-tax profits due to Covid-19. The group which owns brands such as Jack Willis and Evan Cycles said that…
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4 AugustPeople Moves
Mike Ashley set to step down as CEO of Frasers Group
Mike Ashley is reportedly planning to step down from his role as the CEO of Frasers Group and hand over control to his prospective son-in-law, according to The Telegraph. The Sports Direct boss is reportedly expected to assume the role of deputy chairman following the move, which could be confirmed…
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Jul- 2021 -21 JulyNews
Mike Ashley launches high court action over Debenhams collapse
Sports Direct owner Mike Ashley has reportedly gone to the High Court to set aside a settlement agreed with Debenhams and its administrators earlier this year. According to the Times, the retail tycoon intends to “kickstart investigations” into the department store’s directors and advisors following its collapse. If accepted, the…
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Jun- 2021 -18 JuneClothing & Shoes
Sports Direct flagship store reopens following £10m refurbishment
Sports Direct has announced it will be reopening its flagship store in Oxford Street following a £10m refurbishment. The store recently underwent a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the retail space. The store, which first…
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May- 2021 -21 MayCoronavirus
Ikea and Primark most searched for brands since reopening, study finds
Ikea and Primark have been the most searched for brands following restrictions being lifted in April, according to new data from Dojo which has revealed the UK’s spending habits. The UK payment provider analysed Google search volumes to reveal the most in-demand brands post-lockdown, and which activities Brits were looking…
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4 MayHigh Street
Frasers Group to launch £60m share buyback scheme
Mike Ashley’s Frasers Group has announced that it is set to commence a £60m shares buyback scheme commencing today (4 May 2021). Lasting until the end of the group’s financial year on 25 April 2021, the programme will see up to 10 million ordinary shares purchased at an aggregate price…
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Apr- 2021 -9 AprilHigh Street
Frasers warns of £200m lockdown hit
Mike Ashley’s Frasers Group has warned that it expects to take a hit in excess of £200m due to the impact of Covid-19 – double what the retailer predicted in February. The group, which owns Sports Direct and House of Frasers, has said that further Covid-19 restrictions are “almost certain”. …
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