Ikea and Primark most searched for brands since reopening, study finds

It also found that Portsmouth residents were the most inclined ‘to get the economy going’, spending an average of £131.37 per transaction

Ikea and Primark have been the most searched for brands following restrictions being lifted in April, according to new data from Dojo which has revealed the UK’s spending habits. 

The UK payment provider analysed Google search volumes to reveal the most in-demand brands post-lockdown, and which activities Brits were looking forward to spending money on.

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