Secret Sales
This coverage examines Secret Sales’ strategy and operations in the UK retail market, offering insights for executives, managers, and brand professionals. Reporting includes platform growth, marketing campaigns, leadership changes, partnerships, and the company’s positioning in the off-price and online fashion retail sector. The analysis helps professionals assess Secret Sales’ growth plans, customer engagement, and competitive dynamics in discount and digital retail.
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Jul- 2025 -9 JulyOnline & Digital
Secret Sales acquires Dutch brands V&D and To Be Dressed
Secret Sales, Europe’s off-price marketplace for fashion and beauty, has acquired V&D (Vroom and Dreesmann) and To Be Dressed in a deal aimed at accelerating growth in the Benelux region. The move marks the return of one of the Netherlands’ “most recognisable” retail names. V&D, which was known for its…
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Jan- 2025 -3 JanuaryComment
Disrupting the world of off-price sales
Chris Griffin, CEO of Secret Sales, is a retail innovator with a bold vision: transforming how brands manage discounted inventory while preserving brand equity. Since acquiring Secret Sales in 2020, Griffin has overhauled it from a flash sale platform into one of the largest online marketplaces for discount fashion, apparel,…
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Nov- 2024 -26 NovemberNews-In-Brief
Today’s news in brief-26/11/24
AO World has raised its full-year profit forecast to between £39m-£44m after reporting a 30% rise in pre-tax profits to £17m for the six months ending 30 September. Despite adverse summer trading conditions due to wet weather, which affected cooling product sales, AO’s B2C retail revenue grew 13%. Group revenue…
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26 NovemberM&A
Secret Sales expands European presence with Afound acquisition
Secret Sales, the marketplace for off-price retail in fashion, sportswear and beauty, has acquired H&M Group’s digital fashion outlet, Afound. The company said the move solidifies its position in European off-price retail, establishing operations across 10 countries including Sweden, Denmark, Norway, Finland, Germany, The Netherlands, Belgium, Ireland, Spain and the…
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Sep- 2024 -4 SeptemberPeople Moves
The Very Group appoints former Asos exec as NED
The Very Group has announced the appointment of Nick Beighton and Paul O’Donnell to the company’s board as non-executive directors. It comes as non-executive director Mark McMenemy has retired from the board, having rejoined the company in 2019 after giving up executive roles to accommodate non-executive and consulting positions. McMenemy…
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Apr- 2024 -3 AprilNews
Today’s news in brief-3/4/24
Amazon is reportedly discontinuing its Just Walk Out checkout system in US Amazon Fresh stores, opting instead for Dash Carts, which allow shoppers to pay as they shop. The move, announced by Tony Hoggett, Amazon’s senior vice president of grocery stores, aims to enhance customer experience by integrating features like…
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3 AprilClothing & Shoes
Secret Sales acquires Germany’s Dress-For-Less
Secret Sales, the marketplace for off-price retail in fashion, sportswear and beauty, has continued its international expansion with the acquisition of German online retailer, dress-for-less for an undisclosed sum. The “natural next step on an aggressive merger and acquisition (M&A) strategy”, Secret Sales said this deal solidifies it as “one…
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Feb- 2024 -22 FebruaryNews
Today’s news in brief-22/2/24
Taxpayers are expected to cover millions in redundancy payments for laid-off staff at The Body Shop as the company undergoes restructuring. The company’s administrators plan to close nearly half of its stores, affecting over 2,200 employees. Only staff with over two years of tenure qualify for redundancy pay, with payments…
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22 FebruaryOnline & Digital
Secret Sales FY23 sales rise 85% amid European expansion
Secret Sales has achieved an 85% rise in sales during 2023, as it continued its strategic expansion, and brand and retailer partnerships. During 2023, the retailer accelerated its European growth by entering Spain and Ireland, as well as extending its global reach to five regions and adding 250 new brands…
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Jan- 2024 -30 JanuaryNews
Today’s news in brief- 30/1/24
Online marketplace Secret Sales has appointed Anthony Farrow as its new Chief Technology Officer. Farrow, with 23 years of experience working with global fashion brands, will focus on advancing AI and emerging technologies to enhance the platform’s efficiency. His role involves implementing serverless architecture, refining search capabilities, and integrating AI-driven…
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