Reebok
This coverage examines Reebok’s strategic repositioning and performance within the UK sportswear and retail market. Reporting highlights its transition under Authentic Brands Group ownership, the launch of premium lines like Reebok LTD, marketing campaigns targeting younger demographics, financial performance, and leadership developments — offering insights for retail executives, brand managers, and professionals navigating sportswear, brand revitalisation, and multichannel retail strategies.
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Feb- 2021 -17 FebruaryClothing & Shoes
Adidas to sell Reebok to focus on core brand
Adidas has confirmed it is to begin a formal sales process for its Reebok brand as it looks to concentrate on further strengthening the leading position of its core brand. It comes as part of the development of its new five-year strategy, where the firm said following an assessment of…
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Oct- 2019 -25 OctoberPeople Moves
Gant CEO to return to Adidas as executive board member
Sports fashion retailer Adidas has appointed Brian Grevy as an executive board member, responsible for global brands. Grevy returns to adidas from global clothing brand Gant, where he has held the position of CEO since June 2018 and was chief marketing officer from 2016 to 2018. At Adidas, Grevy led…
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Aug- 2019 -8 AugustHigh Street
Adidas shares dip despite double-digit growth
Sportswear retailer Adidas saw shares dip by 2.3% in early trading today (8 August), despite the company’s operating profit growing 13% to €1.518bn (£1.398bn) in its Q2 results. In the first half of 2019, revenues increased 4% on a currency-neutral basis, which is in line with the 3% to 4%…
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