Puma
This coverage explores Puma’s strategy, performance, and presence within the UK retail and sportswear markets. Reporting focuses on store operations, wholesale and e-commerce initiatives, marketing campaigns, collaborations, and executive decisions shaping the brand. Tailored for retail professionals, brand managers, and buyers, the content offers insight into how Puma competes and evolves in a dynamic and competitive sector.
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Jan- 2024 -25 JanuaryNews
Today’s news in brief-25/1/24
Halfords reported that its Q3 total revenues were up 1.6%, with a 2.0% increase on a like-for-like basis. However, December sales were weaker than expected due to mild and wet weather impacting demand for winter products and footfall in stores. While October and November showed strong sales, the weaker December…
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25 JanuaryClothing & Shoes
Puma sales dip in 2023 due to Argentinian peso devaluation
Puma achieved full-year currency-adjusted sales growth of 6.6%, with preliminary 2023 sales of €8.6bn (£7.3bn) due to the devaluation of the Argentinian peso by 54% in December 2023. The company said that the peso devaluation and its hyperinflationary accounting treatment led to a significant gap between the underlying operating performance…
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Oct- 2023 -4 OctoberNews
JD opens flagship store at Ashley Centre
CBRE Investment Management has announced the opening of JD’s 4,453 sq ft regional flagship at the Ashley Centre, Epsom. Located in a prime space on the ground level near the central square, the sportswear giant builds upon the retail and fashion line-up within the Ashley Centre and provides exclusive products…
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Sep- 2023 -5 SeptemberNews
Gloucester Quays strikes a series of new deals
Peel L&P has announced a series of new deals at Gloucester Quays, as eight brands have committed to the premier urban outlet in the South West. Taking new space at the destination is Claire’s, the global jewellery and fashion accessories brand. Operating from a 1,050 sq ft unit, Claire’s Gloucester…
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Aug- 2023 -25 AugustNews
Puma appoints new general manager of Europe
Sports company Puma has recently appointed Javier Ortega as new general manager of Europe, effective from September 1, 2023. He will be responsible for the areas Central Europe, France, UK & Ireland, Southern Europe and Nordics and report directly to Puma CEO Arne Freundt. Ortega, who has been with the…
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Apr- 2023 -26 AprilSport & Leisure
Puma Q1 sales jump 14% to €2.2bn
Sportswear giant Puma has revealed its first quarter sales jumped 14% to €2.18bn (£1.93bn) boosted by strong sales in its EMEA region and a return to growth in China for the first time in two years. It said its sales performance was driven by a 28.8% increase in footwear sales…
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25 AprilNews
Zalando launches virtual fitting rooms
Zalando, one of Europe’s leading platforms for fashion and lifestyle, is piloting a virtual fitting room experience with millions of customers across all markets. In a dedicated campaign environment, customers are able to create a 3D avatar by inputting their height, weight and gender. For a selected range of jeans…
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Mar- 2023 -9 MarchPeople Moves
Puma appoints GM of BU Sportstyle
Puma has announced the appointment of Lionel Telega as the group’s new general manager of the Business Unit Sportstyle, its largest business unit, with immediate effect. Telega has been with the brand since 2004, having most recently worked as global director of go-to-market. Prior to joining the sports company, he…
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Nov- 2022 -9 NovemberClothing & Shoes
Adidas lowers forecast amid Yeezy split
Adidas has lowered its full year guidance for FY22 with total revenues now expected to grow at a low-single-digit rate and net income from continuing operations will reach around €250m (£219m), following Adidas’ decision to terminate its ‘Yeezy’ partnership with Kanye West on 25 October which sees “high seasonality” towards…
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7 NovemberClothing & Shoes
Puma appoints new CEO
Puma has announced the appointment of Arne Freundt as its new CEO and chairman of the management board. The news comes as Freundt reportedly received a contract for four years, effective from 1 January 2023, as Bjørn Gulden’s mandate as member of Puma’s management board is set to expire at…
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