Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Puma has announced the appointment of Arne Freundt as its new CEO and chairman of the management board.
The news comes as Freundt reportedly received a contract for four years, effective from 1 January 2023, as Bjørn Gulden’s mandate as member of Puma’s management board is set to expire at the end of this year.
It is reported that Freundt has worked for Puma for more than 10 years and has been a member of the management board as chief commercial officer since June 2021.
At Puma, he has held various positions and was also responsible for the corporate strategy, the global direct-to-consumer business, and the region EMEA as a general manager.
Héloïse Temple-Boyer, chair of the supervisory board of Puma, said: “In Arne Freundt, we have a recognized leader within the company, taking over as CEO. He has been a designated candidate and is the ideal choice to continue Puma’s very successful path and to further accelerate the company’s momentum.
“He carries the Puma family in his heart, and will ensure that Puma continues to be the best partner for Puma’s retailers, suppliers and athletes.”
She added: “We thank Bjørn Gulden for his excellent contributions during his more than nine years at Puma in which he brought the group back on track and made sure he leaves it in outstanding shape.”
Freundt said: “I feel privileged to be given this opportunity by the supervisory board to lead this great company with its fantastic people and take Puma to the next level. Bjørn has been an inspiring leader and I am very thankful for the joint journey.”
