ProCook

This coverage explores ProCook’s performance and strategy in the UK cookware and kitchenware retail sector. Reporting focuses on its store network expansion, e-commerce initiatives, financial updates, product range development, marketing campaigns, and executive leadership — offering actionable insights for retail professionals, brand managers, and business decision-makers engaged in homeware and specialty retail.

  • Jan- 2024 -
    10 January
    High StreetProCook revenues rise 3% over Golden Quarter

    ProCook revenues rise 3% over Golden Quarter

    ProCook has revealed that total revenues over the third quarter increased by 3% year-on-year to £23.1m. While the kitchenware retailer’s total like-for-like revenues dipped by 0.4% over Black Friday and Christmas, its performance was better than the declines of 7.9% and 1.8% in the first and second quarters.  The retailer’s…

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  • Oct- 2023 -
    20 October
    NewsToday’s news in brief-20/10/23

    Today’s news in brief-20/10/23

    The Office for National Statistics (ONS) revealed a 0.9% decline in retail sales for September, following a 0.4% rise in August 2023. Over the quarter, sales volumes dropped by 0.8% compared to the previous three months. Non-food store sales were particularly affected, with a 1.9% decrease in September, attributed to…

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  • 20 October
    NewsProCook revenues dip 1.8% in Q2

    ProCook revenues dip 1.8% in Q2

    ProCook has seen revenues dip by 1.8% to £15.7m in the second quarter of the year, excluding the impact of its exit from Amazon EU last year which resulted in a “modest” UK market share gain. Over the period, there were improvements in both ecommerce and retail channels compared to…

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  • Jul- 2023 -
    7 July
    NewsProCook appoints new CEO

    ProCook appoints new CEO

    ProCook Group plc, the UK’s direct-to-consumer specialist kitchenware brand, has announced the appointment of Lee Tappenden as the group’s CEO. The news comes after Daniel O’Neill’s indication earlier this year of his intention to step back from the CEO role, as set out in the group’s preliminary results announcement on…

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  • Jun- 2023 -
    28 June
    High StreetProCook revenues fall 9.9% in FY23

    ProCook revenues fall 9.9% in FY23

    Kitchenware brand ProCook has revealed that total revenues fell by 9.9% to £62.3m in the year ended 2 April, with like-for-like revenues declining by 10.7% year-on-year following outperformance by the group last year. The group attributed its performance to gross profit margins being held back by higher supply chain costs…

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  • Apr- 2023 -
    19 April
    NewsProCook revenues dip by 9.7% in Q4

    ProCook revenues dip by 9.7% in Q4

    UK’s specialist kitchenware brand ProCook has reported £12.6m of revenues for Q4, which ended on 2 April.  The Q4 revenues, which have fallen -9.7% year on year, reflect “ongoing uncertainty in the consumer backdrop” and were driven primarily by a reduction in e-commerce including the discontinued Amazon channels. Full-year revenues…

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  • Dec- 2022 -
    9 December
    NewsProCook projects ‘weaker than anticipated’ F23 performance

    ProCook projects ‘weaker than anticipated’ F23 performance

    ProCook Group has announced that it expects its full-year revenues for FY23 to be between £60m – £65m, marking a “weaker sales performance than anticipated”. The update comes after its Black Friday trading saw “softer consumer demand driven by the challenging consumer environment”. The combination of the continued softer year…

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  • Oct- 2022 -
    21 October
    High StreetProCook revenues fall 9.1% in Q2

    ProCook revenues fall 9.1% in Q2

    ProCook has reported revenues of £15.9m in Q2, a 9.1% drop year-on-year, yet still 110.4% higher on a like-for-like basis compared to pre-pandemic FY20, for the 16 weeks ended 16 October 2022.  The group’s first half revenue of £27.4m, a 14.8% year-on-year decrease, was reportedly due to the annualisation of…

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  • Jul- 2022 -
    6 July
    High StreetPro Cook profits surge 25% in FY22

    Pro Cook profits surge 25% in FY22

    Pro Cook has revealed its gross profits for the year end 3 April 2022 was £45m, up 25.5% from £35.9m over the same period in FY21. It also saw strong revenue growth of +29.5% to £69.2m (+78.0% vs FY20), and opened eight new stores during the year. Growth in its…

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  • Jun- 2022 -
    10 June
    High StreetProCook issues FY23 profit warning amid ‘challenging’ market

    ProCook issues FY23 profit warning amid ‘challenging’ market

    ProCook has issued a warning over its profits for the upcoming financial year, as its trading has been impacted by “increasingly challenging market conditions” since its Q4 update, with customers affected by the “exceptional” pressures on spending. The kitchenware group noted that in the current quarter, it is also trading…

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