Poundland
This coverage explores Poundland’s strategy and performance in the UK retail sector, focusing on store operations, product range development, pricing strategies, marketing campaigns, and leadership decisions. Reporting highlights how Poundland competes in the value retail segment, adapts to consumer demand, and manages operational challenges — providing insight for executives, managers, and professionals in discount and general merchandise retail.
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Feb- 2018 -16 FebruaryHigh Street
Poundland owner appoints Richard Heis as restructuring officer
Struggling retail giant Steinhoff has appointed Richard Heis as chief restructuring officer charged with the task of returning it to stability. Steinhoff is looking to recover from the fallout of an accounting scandal which prompted an 85% fall in its share price wiping more than $10bn (£7bn) off its market…
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7 FebruaryGovernment
Poundland Christmas Elf campaign banned by ASA
The Advertising Standards Authority (ASA) has banned Poundland’s ‘Elf Behaving Badly’ campaign following the numerous complaints it received. The Christmas campaign was run on Poundland’s social media pages and depicted a children’s toy elf in a series of pictures that had sexual connotations. ASA said it received 85 complaints…
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Jan- 2018 -19 JanuaryHigh Street
Poundland owner Steinhoff plea for £176m life raft
The owner of Poundland, Steinhoff, has begun contacting potential lenders in search of €200m (£176m) in “interim liquidity support” to avoid going into administration. The company was at the centre of an accounting scandal towards the end of last year, and talks include a request for a temporary waiver on…
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17 JanuaryClothing & Shoes
Poundland to open 150 Pep&Co ‘shop-in-shop’ fashion stores
Poundland has announced it will be opening over 150 Pep&Co ‘shop-in-shop’ fashion outlets in its stores over the next 12 months. The expansion comes just days after the retailer secured new loan funding to maintain its investment plans. Poundland also confirmed it would open the first of over 30 Republic…
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