Poundland has sparked controversy over the sale of its new \u2018Gift of Nothing\u2019 product, which is effectively an empty heart shaped package with the words \u201cexactly what you asked for\u201d.\r\n\r\nThe product has been released as part of Poundland\u2019s Valentine\u2019s Day line and is on sale for the retailer\u2019s trademark price of \u00a31. Environmental campaign groups such as Friends of the Earth are concerned however, saying the product was \u201cdesigned to go straight into the bin but will last for 500 years\u201d, labelling it a \u201csymbol of everything that is wrong with our view of the world\u201d.\r\n\r\nJulian Kirby, lead campaigner on plastics at Friends of the Earth, said: \u201cIt\u2019s almost a riddle in itself. Who would actually want this, and who would buy it? The rest of the world sees the need for only the most essential plastics, with a fast phase-out of all other wasteful plastics, so let\u2019s hope folly like this goes unloved and doesn\u2019t reappear.\u201d\r\n\r\nPoundland defended the product calling it \u201ca bit of fun\u201d and added that its customers \u201clove it as do loads online\u201d, however it is yet to confirm whether the product is recyclable. A statement released by Poundland, read: \u201cThey all know it\u2019s a bit of fun and we understand that\u2019s still allowed in moderation.\u201d\r\n\r\nSian Sutherland, co-founder of anti-plastic campaign group A Plastic Planet, said: \u201cHow can Poundland possibly think this is OK? This product is designed to go straight into the bin but will last for 500 years. It is a symbol of everything that is wrong with our view of the world. We are treating our beautiful planet like it is disposable when it is all we have.\u201d\r\n\r\nPoundland failed to provide a response when contacted by Retail Sector.