Poundland’s fashion brand, PEP&CO, will trade across the UK and Republic of Ireland from more than 300 locations by the end of June, a year since it first started its ‘shop-in-shop’ roll out.
Poundland’s upcoming openings in Milford Haven, Edgware, Wallsend and Naas in the Republic of Ireland expect to increase Poundland’s fashion scale setting them to be a top 15 UK clothing retailer by volume, alongside brands such as River Island, TopMan, ASOS and Peacocks.
The fashion brand, which was recently nominated as one of the UK’s top 2018 Emerging Retailers at the Retail Week Awards, hopes to become a £100m+ annual turnover business in three years, employing about 2,000 through Poundland.
PEP&CO also expects to be more available than M&S at some point this year, which explains the reasons behind the brand taking over a former M&S shop in Accrington, Lancashire.
Sarah Morgan, PEP&CO’s incoming merchandising director, said: “Supercar-like acceleration, from nought to 300 in what seems like three seconds, not three years, is an amazing achievement.
“The team is rightly proud of what they’ve achieved in such a short space of time, but beyond the business story, there’s clearly a fashion brand customers love.”