A poster advert for Scottish lingerie retailer Silks has been banned by the Advertising Standards Authority (ASA) for “objectifying women” after it showed an image of a woman leaning forwards to emphasise her breasts with her head out of shot.
This morning’s ASA ruling said that the advert “invited viewers to view the woman’s body as a sexual object” and advised Glasgow-based Silks that it “must not appear again in its current form”.
An ASA statement said that it was “reasonable to feature a woman in limited amounts of clothing” due to the item of clothing it was advertising, however it said “the model’s pose and the image” was “ likely to cause serious or widespread offence”.
Silks did not respond to the ASA ruling saying it was concerned by a “lack of response and apparent disregard for the Code, which was a breach of CAP Code”.
The ASA added that they have “reminded them of their responsibility to respond promptly to our enquiries and told them to do so in the future”. The matter has been referred to the Committee of Advertising Compliance (CAP) team.
Retail Sector has approached Silks for comment.