British luxury retailer Ted Baker and Beano Studios have announced plans to collaborate on a 2018 ‘Beano Baker’ kidswear collection.
Inspired by Beano’s original Fan Club colours and style guides, the fashion collection will launch in July 2018 consisting of loungewear, shirts, hoodies and t-shirts featuring iconic Beano artwork and characters, which include Dennis and Gnasher.
EVP of global consumer products and TV distribution at Beano Studios, Allison Watkins, said: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with. Both Beano and Ted Baker are brands recognised to be full of fun, with a high level of mischief.
“In our 80th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”
The fashion collection will be available at Debenhams from 2 July and online from mid-July onward.