Discount retailer, Poundland has announced it has sold 20,000 of its £1 engagement rings within a week of going on sale.
Poundland’s Bling Ring range made headline news upon its release and has been marketed as a “placeholder” ring, with the words “because we promise they’ll want to choose their own”, inscribed on the box. The discount retailer said the majority of its 20,000 sales came from Yorkshire and the Midlands.
Upon the launch of the rings, Poundland ran a campaign offering a customer the chance to get engaged with one of its rings live on TV.
Are you about to propose or know someone who is? 💍 Get in touch! Email email@example.com for your chance to be on Channel 5’s “Do The Right Thing With Eamonn and Ruth” #PoundlandProposal pic.twitter.com/WeALcf97y8
— Poundland (@Poundland) January 18, 2019
Frances O’Sullivan, Poundland’s jewellery and Valentines buyer, said: “Thousands of Brits are already quids in thanks to the £1 proposal. It’s clearly a gem of an idea and the nation agrees.”
The announcement comes just weeks after the company was blasted by environmental campaigners for its ‘Gift of Nothing’ product, which A Plastic Planet described as “designed to go straight into the bin but will last for 500 years”.