Personalisation
This coverage explores personalisation strategies and technologies shaping the UK retail experience. Reporting highlights data-driven marketing, tailored customer journeys, product customisation, and innovations enhancing engagement and loyalty. Retail executives, brand managers, and digital strategists can use these insights to understand how personalisation drives conversion, retention, and competitive advantage.
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Feb- 2019 -12 FebruaryAdvice
Gender fluid fashion: Are your stores and colleagues ready to assist?
Fashion retailers are masters at riding the Zeitgeist. So with interest in gender fluidity mushrooming across the globe, it’s no surprise that innovative retailers are reaching out to a growing band of consumers who like their jeans, jackets, tops and trainers to be gender neutral. Statistics reveal that 56% of…
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Nov- 2018 -30 NovemberAdvice
How AI can unlock customer loyalty
Artificial Intelligence (AI) has been disrupting the world’s of finance, healthcare and IT to name a few. Those able to harness the power of AI are reaping the benefits of their data and helping businesses drive efficiencies; however, uptake amongst retailers has so far been limited in comparison. Microsoft’s recent…
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Mar- 2018 -12 MarchAdvice
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that tells you when a product you’re actively interested in is on promotion or being sent a tailored, relevant offer for your birthday is something to be welcomed rather than ignored.…
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Feb- 2018 -22 FebruaryAdvice
An algorithmic approach to more personalised customer relationships
Personalisation in retail is not new – this is what retailers have been doing since the days of the little black book. However, machine learning and automation of marketing and loyalty communications are proving to be game changers in terms of delivering individual experiences, more efficiently. Increasingly we are seeing…
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21 FebruaryAdvice
When customers call the shots, flexibility is key
It’s no secret that the ecommerce industry is in a constant state of transformation, as digitally savvy shoppers continue to expect more and more from brands and retailers. Whilst it’s true that the UK remains a global leader when it comes to online shopping, we’re seeing that our favourite brands…
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