Nike
This coverage examines Nike’s strategy and performance within the UK retail and sportswear market, focusing on store operations, product innovation, marketing campaigns, sponsorship deals, and leadership decisions. Reporting provides insight into how Nike drives consumer engagement, addresses sustainability challenges, and navigates competitive pressures — offering valuable context for executives, managers, and professionals in sportswear, retail operations, and brand leadership.
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Sep- 2018 -17 SeptemberAdvice
Is it time to blow up your business model and switch to DTC?
Retail is in the middle of the most significant reinvention that we’ve ever seen. What it means to be a retailer is evolving, and has been ever since the introduction of ecommerce. Mobile technology and social networks are changing the way people shop, and influencing consumer expectations in every aspect…
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Aug- 2018 -3 AugustAdvice
How to future proof your SEO strategy in a voice search world
By 2020, 50% of all searches will be done via a virtual assistant or voice search device. In 2015, the year of Comcast’s survey, this prediction seemed almost far-fetched. Not so today. Mobile and voice search are currently the top two SEO search terms [Buzzsumo]. Voice search in particular has…
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Jun- 2018 -12 JuneComment
Fast Fashion: The global battle
The fast fashion landscape is a crowded space. Spend a couple of minutes on a train platform, browsing Instagram, scrolling through Twitter or watching YouTube and the vast array of adverts, celebrity endorsers, vloggers and other assorted brand affiliates makes it clear that a fierce battle for the wallets of…
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8 JuneAdvice
Rebranding the high-street – the experience way
“Britain’s ‘doomed’ high street to see 100,000 shops close by 2022 unless action taken now” read one national media headline recently. Another article reported that the number of store openings on Britain’s high streets has fallen to a seven-year low, driven by the growth of online shopping and a shift…
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May- 2018 -29 MayHigh Street
Westend Retail Park in Dublin sold for €147.7m
Irish property management group Green Reit has sold the Westend Retail Park in Blanchardstown, Dublin, to a DWS real estate fund for €147.7m (£128.9m).The sale amount is in line with the most recent valuation of the property, which was €147.1m (£128.4) in December 2017. The retail park comprises 230,742 sq…
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Mar- 2018 -16 MarchPeople Moves
Nike brand president retires, CEO responds to workplace behaviour complaints
The brand president of sportswear manufacturer Nike, Trevor Edwards, has announced that he will be retiring from the company in August 2018 as the company faces down reports of workplace complaints. There is no suggestion that Edward’s resignation and the company’s response to workplace complaints are related. An internal memo…
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Feb- 2018 -8 FebruaryAdvice
Five ways paid search can help retailers maximise sales events
Accounting for an estimated £8bn sales in 2017, Black Friday is a firm fixture on the retail calendar, even stealing sales from more traditional Christmas spending (December spending fell by 1.5% according to ONS). Having merged into Cyber Monday, the most effective ‘Black Fridays’ last year were actually week-long events,…
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