MyProtein
This coverage examines MyProtein’s role and performance in the UK retail and e-commerce market. Reporting highlights product launches, marketing initiatives, distribution strategies, and partnerships shaping its position in the sports nutrition and wellness sector. Insights are tailored for retail professionals monitoring growth, consumer trends, and competitive dynamics in health-focused and direct-to-consumer categories.
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Oct- 2025 -16 OctoberPeople Moves
Applied Nutrition appoints new chief marketing officer
Applied Nutrition has announced the appointment of Sophie Pugh as its new chief marketing officer, as the sports nutrition brand continues to expand internationally. Pugh joins from The Hut Group (THG), where she spent nine years in the company’s nutrition division and most recently served as managing director of performance…
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14 OctoberOnline & Digital
THG welcomes highest quarterly growth in four years
THG has welcomed strong revenue growth across both businesses in Q3, with group sales up by 6.3% over the period, marking the highest organic quarterly growth since Q4 2021. This was driven by a 10% growth in THG Nutrition, the highest growth rate in over two years, as well as…
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Sep- 2025 -11 SeptemberHealth & Beauty
THG revenues fall in H1 but Q2 rebound lifts confidence
THG has revealed it delivered a first-half performance in line with guidance, as the company returned to revenue growth in Q2 with momentum continuing into H2. For the six months to 30 June 2025, the group stated that trading momentum from Q2 into Q3 continues to build positively, with the…
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Aug- 2025 -4 AugustOnline & Digital
THG announces strategic Myprotein partnership in South Korea
THG has announced a licensing partnership in South Korea with SG Safety Corporation, a distribution and business development division of CJ Group, to bring MyProtein to the region. This agreement will bring the nutrition brand to offline channels for the first time, as well as a number of new online…
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Jul- 2025 -30 JulyHealth & Beauty
Myprotein products to be sold in Walmart stores across US
Myprotein will launch in Walmart stores in the United States next month, marking the sports nutrition brand’s first entry into the retailer’s physical outlets. From 8 August, a selection of Myprotein products including Clear Whey drinks, Protein Wafers and Creatine powder will be available on shelves nationwide. The move expands…
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Jun- 2025 -25 JuneHealth & Beauty
THG returns to growth in Q2 as nutrition sales rise
Health and beauty retailer THG has reported that trading in the second quarter has been “much improved” across both Beauty and Nutrition, with the categories returning to revenue growth. The Nutrition category is experiencing positive momentum, according to THG, with the second quarter of 2025 seeing revenue growth projected to…
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Jan- 2025 -23 JanuaryNews-In-Brief
Today’s news in brief-23/1/25
Primark has revised its sales forecast for 2025 downwards following a challenging autumn trading period in the UK and Ireland. The company reported a 6% decline in like-for-like sales in these regions, largely attributed to cautious consumer sentiment and mild weather affecting seasonal clothing purchases. Despite a modest recovery during…
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23 JanuaryHealth & Beauty
THG hits FY expectations despite Q4 sales decline
THG has reported a decline in Q4 sales across some divisions, but remains on track to meet full-year expectations having officially completed the demerger of Ingenuity. For the period ended 31 December 2024, THG experienced a 2.6% fall in revenues to £552.4m. While MyProtein sales fell by 5% in Q4,…
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Apr- 2024 -10 AprilHealth & Beauty
THG losses narrow as boss hails improved Q4 revenues
LookFantastic and MyProtein owner, THG, has reported that its losses before tax have narrowed to £252m during the year ending 31 December 2023 from £549.7m in the year prior. The news comes despite total group revenues falling 8.4% after the group’s decision to “discontinue loss-making categories”. In addition, the group’s…
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Dec- 2023 -1 DecemberNews
THG founder takes 3.2% Kelso Group stake
THG founder Matthew Moulding has taken a 3.2% stake in Kelso Group, the shareholder that has been critical of his business leadership style. Moulding is said to have made an investment of around £300,000. Kelso was launched in 2022 with the backing of a number of high net worth individuals…
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