Missguided
This coverage explores Missguided’s strategy, challenges, and performance in the UK fast fashion market. Reporting covers financial results, administration proceedings, leadership changes, brand repositioning, and supply chain issues — offering insight for retail executives, buyers, and managers tracking trends, risks, and opportunities in fast fashion and online retail.
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May- 2022 -3 MayFeatures
Missguided: what went wrong?
As the face of online shopping for young women around the world, Missguided has faced its fair share of troubles despite its ever-present popularity within the fast fashion industry. Now the company is eyeing potential buyers, it puts into question the future of the business. Since its launch in March…
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3 MayNews
Missguided gains interest from Asos, Shein, JD Sports and Frasers Group
Online womenswear retailer Missguided is reportedly attracting interest from Asos, Shein, JD Sports, the Frasers Group and the Issa brothers (the owners of Asda), all of whom are said to be in talks to buy the company. According to Drapers, private equity giants are also circling and sales documents are…
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Apr- 2022 -25 AprilClothing & Shoes
JD Sports tipped as potential Missguided suitor
JD Sports has reportedly been tipped as a potential suitor to acquire online retailer Missguided after it appointed advisors to seek a buyer last week. According to This is Money, while muted to be at “a very early stage”, bosses at the sportswear retailer are said to be discussing a…
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20 AprilNews
Missguided CEO steps down as advisory firm brought in
Missguided’s founder, Nitin Passi, is set to step down from his role as chief executive officer (CEO) after the womenswear retailer appointed Teneo, an advisory firm, to explore “strategic options” for its future. However, Passi will remain on Missguided’s holding company board to represent his family’s ongoing stake in the…
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Dec- 2021 -21 DecemberNews
Missguided secures ‘significant’ investment
Missguided has announced it has secured a “significant” investment deal with London-based investors, Alteri. It revealed Alteri’s investment, comprising both debt and the acquisition of 50% of the group’s equity, will provide the business with the liquidity and support it needs to overcome short-term supply chain challenges, as well as…
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Oct- 2021 -25 OctoberClothing & Shoes
Missguided seeks emergency funds amid supply chain crisis
Following the report from the Times, a spokesperson for Missguided told Retail Sector: “The weekend media reports regarding Missguided are not accurate – Rothschild continues to manage our investment process. “While we continue to talk to a range of parties as part of that process, this kind of incorrect speculation…
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Sep- 2021 -9 SeptemberClothing & Shoes
JD Sports eyes Missguided takeover
JD Sports Fashion is reportedly considering an investment into Missguided which could lead to an “outright takeover” of the online fashion business, according to Sky News. It is thought to be one business amongst a “number of parties” that are in talks to take over the brand. The group’s proposal…
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Aug- 2021 -20 AugustClothing & Shoes
Asda to stock Missguided brand through new partnership
George at Asda has launched a partnership with online fashion brand Missguided that will see the brand be sold in 100 stores and online via George.com. As of 16 August, the retailer now offers a selection of dresses, blouses and co-ords in stores as part of George’s wider strategy to…
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Jun- 2021 -4 JuneClothing & Shoes
Global Fashion Group becomes carbon neutral
Global Fashion Group (GFG) has announced that it has become carbon neutral across its operations and outbound deliveries. The retail group, which operates brands such as H&M, Bershka and Missguided, uses 100% green energy across its nine fulfillment centres in Latin America, the CIS, Southeast Asia, Australia and New Zealand.…
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Mar- 2021 -31 MarchSupermarkets
Asda ends George sale rumours
Asda has reportedly revealed that it will not sell off its George clothing division, as it instead intends to invest in the brand. According to Drapers, despite rumours that had surfaced regarding the potential sale, owners Zuber and Mohsin Issa are intent on keeping hold of the clothing department. To…
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