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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Global Fashion Group (GFG) has announced that it has become carbon neutral across its operations and outbound deliveries.

The retail group, which operates brands such as H&M, Bershka and Missguided, uses 100% green energy across its nine fulfillment centres in Latin America, the CIS, Southeast Asia, Australia and New Zealand.

In addition, the business released its long term carbon mitigation strategy, marking a key milestone in the company’s journey to reduce its footprint and manage the transition to a lower carbon economy.

In line with its sustainability strategy, the group offset the emissions generated from its own operations and outbound deliveries by purchasing carbon credits from certified renewable energy projects located in China, India and Brazil where the group’s operations and own-brand suppliers are based.

Alongside these milestones, GFG has also published its 2020 Climate Report which includes the company’s commitment to setting Science Based Targets.

Jaana Quaintance-James, chief sustainability officer at GFG, said: “We have reached an inflection point as a global community whereby the impetus for the transition to a low carbon economy is undeniable.

“We recognise there is much work ahead of us to reduce our footprint and therefore formailsing our carbon mitigation strategy is an important step to support our transition. While the purchase of offsets and renewable energy certificates will not distract us from true reduction efforts, they mark an important milestone in GFG’s journey.”

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