Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Feb- 2020 -26 FebruaryPeople Moves
Former H&M US president joins Forever 21 as its new CEO
Authentic Brands Group (ABG) has appointed former H&M US president Daniel Kulle as the new CEO of Forever 21. ABG called Kulle a “visionary, dynamic, and inspirational executive” with over 20 years of experience coaching top teams and driving growth in the highly competitive fashion industry. He was most recently…
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20 FebruarySponsored Articles
eBay, O2, Sainsbury’s, Halfords, Nandos set to speak at the UK’s no. 1 digital retail show
Retail professionals from eBay, O2, Sainsbury’s, Halfords, Nandos and Depop are among the big brand speakers at IRX (InternetRetailing Expo), the UK’s no. 1 digital retail show taking place on 1 & 2 April 2020 at the NEC, Birmingham. The free-to-attend event will bring together around 5,000 retailers, brands and…
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19 FebruaryComment
The single customer view in a connected world
We used to talk a lot about sectors. When it comes to consumer data – in terms of both risk and opportunity – it is clear that segmenting the world into sectors has less and less meaning. Consider the long-time holy grail of the “Single Customer View” (SCV). Retail businesses…
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19 FebruaryPeople Moves
Nike announces senior leadership changes
Sportswear giant Nike has announced a raft of changes to its senior leadership team, marking the first set of appointments under new CEO John Donahoe. Nike has appointed Heidi O’Neill as its president of consumer and marketplace, effective 1 April, succeeding Elliott Hill, who is retiring from the company. In…
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11 FebruaryComment
Why Gearbest no longer has the right gear
Doing well online is part and parcel of a business nowadays. It’s well known that people browse and shop online, and the gift industry is no exception. It’s no longer good enough to have a solid presence in the high street. Customers, old and new, want to find businesses and…
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10 FebruaryHigh Street
Shopping centre footfall rises for first time in three years
Consumers were “attracted back” to shopping centres in January, according to Springboard’s latest footfall monitor. Shopping centre footfall increased by 0.2% against the year prior, which was the first month with an increase since March 2017, and the third month in a four-year period when footfall rose. Meanwhile, footfall in…
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7 FebruaryAdvice
Optimising your customer contact strategy
The way that retailers and brands communicate with customers has changed radically over the past decade, and it is clearly set to continue to evolve through the 2020s. Customers are spread over a variety of channels, each with their own unique benefits. Retailers must navigate this complex environment to maximise…
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4 FebruaryComment
How to find money in revenue leakage dashboards and improve buyer journeys
Retailers are facing a constant battle to gain and maintain loyal customers while keeping up with the relentless pace of retail and squaring off with industry giants like Amazon. Same-day delivery and one-click payments have led customers to expect more of retailers regardless of their size or the vertical they…
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3 FebruarySport & Leisure
Angling Direct appoints new board director
Angling Direct has announced that Dilys Maltby will join the board of the company as a non-executive director with immediate effect. The fishing tackle retailer said that Maltby has a “strong track record” in advising international consumer brands on their “purpose, brand strategy and proposition”. She will now be working…
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Jan- 2020 -31 JanuaryComment
Influencer marketing: What metrics should retailers focus on?
When it comes to influencer marketing in the retail sector, there is no one way to measure success. A successful campaign depends on what part of the retail marketing funnel you are in and subsequently, what the campaign’s goal is. The first, and most important, step in any influencer marketing…
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